About Us

ChicaLogic™ is about empowering women globally in the Information Age.

If yesterday’s woman mastered the art of juggling family, friends, and career, then today’s woman has mastered the art of synergistic integration of all that and more. Multitasking is no longer a trendy buzzword; it’s a way of life. And women are the vanguards of the movement thanks to their computers, the Internet, and all manner of digital media.

But a woman’s computer is more than a digitized day planner from which she runs her life, organizes her business, and manages her home. A woman’s computer is her beacon in a global economy. It’s where she negotiates multimillion-dollar deals over morning espresso while she’s still in her PJs; it’s how she stays connected to friends and family, whether they are down the street or Down Under; and it’s what she relies on every day to keep her grounded and inspired, informed and educated, engaged and entertained. So the last thing any woman wants or needs is to spend valuable time deciphering which computer hardware and/or software programs are best suited to her lifestyle.

And that’s where ChicaLogic™ comes in.

ChicaLogic™ is an online resource that provides a comprehensive user experience designed by women for women who want access to technological solutions fast. No more searching the Internet for the proverbial needle in the haystack; no more complicated “techie” talk that requires its own dictionary.

ChicaLogic’s product solutions are intuitively created and designed with a woman’s needs and workflow in mind. No hassles, no guesswork; just straightforward and to the point.

Meet the ChicaLogic™ Team

ChicaLogic™ is proud of its international team of smart, savvy, and sophisticated women whose interests and backgrounds are as varied as the women they seek to serve: You!

Lori Fraijo Raygoza, the "Chica" in Charge, Business and Operations Development, e-Commerce Powerhouse

Lori Fraijo Raygoza is more than the powerhouse behind ChicaLogic—she’s an international superstar. With more than 12 years of comprehensive management and hands-on experience in online sales and marketing, operations, business development, and website architecture, Lori has been a leading eCommerce consultant around the world and has worked with some of the most respected companies in the business, such as buy.com, Digital River, Syncables, and SPAMfighter. Her proven track record consists of developing lucrative B2B programs and various brand initiatives; providing eCommerce education, channel conflict resolution, and online merchandising strategies; up-selling marketing programs and creating direct marketing programs; and conducting website, search engine optimization, and sales data analyses, among many other things. All in all, there isn’t much she can’t do. Lori graduated from California State University, Fresno with a degree in Health Science Administration. Her enthusiasm for creating within the global corporate culture is tempered only by her love, admiration, and devotion to her two lovely daughters. Lori isn’t just a forward-thinking 21st-century woman; she created the concept. Contact Lori Raygoza

Rebecca J. Razo, Chief Content Writer and Editorial Consultant, Word Virtuosa, Literary Diva

Rebecca RazoBased in Southern California, Rebecca J. Razo has more than 14 years’ combined writing, editing, production, and consulting experience in consumer and trade media, book publishing, and civil service. In addition to writing, styling, and producing books and features in the art, consumer-shelter, and alternative-health genres, Rebecca has held a range of editorial and project-management positions, including managing editor, developmental editor, and acquisitions editor. She specializes in corporate editorial content and consulting, instructional and educational writing and editing, and licensing and acquisitions for the publishing industry. Rebecca holds degrees in Administration of Justice and English. She is a wife and mother, and has taught her 20-year-old daughter the value of embracing her own ChicaPower. Learn more about Rebecca at www.rebeccarazo.com.

Irma L. Olguin, Web developer, Code Writer, and Geek Extraordinaire (but in a really good way!)

In a nutshell—or better yet, a gigabyte—Irma Olguin is a proud professional geek. And that’s totally ok with her and with all of us at ChicaLogic, since Irma—who is known around here as Irms—is the best Web developer we know and has got the creds to prove it. Our own personal Ms. Smarty Pants attended the University of Toledo on a full scholarship where she majored in Computer Science & Engineering and minored in Business Administration. Irma has been building websites for last 10 years and has done work for lots and lots and lots (did we say lots?) of big wigs, including multi-million dollar companies and international organizations (we’d tell you who they are, but then we’d have to kill you.) Bottom line is: If you have a website, you want really want Irms to work on it! Learn more about Irma at http://blog.irmsgeekwork.com/about-irms

Kristen Simmons, Marketing Consultant, Advisor, and All-around Great Gal

Well, we’re just going to say it: Kristen is the bomb. The founder and president of LiveSmart Networks is all about living smart, which is one reason Kristen became involved with ChicaLogic. Like ChicaLogic, LiveSmart Networks focuses on a range of technology solutions designed to help women. In Kristen's case, it’s all about helping women keep their families safe and secure. Kristen offers a wide array of products—from home security solutions to medical alert services for seniors—and is an advocate for family safety, whether it’s keeping your CPR certification up-to-date or making sure you don’t look like a target when you walk through a dark parking lot. Her background is in marketing. Best known for her contributions as Mazda's Marketing VP, Kristen led the “Zoom-Zoom” advertising campaign, brand positioning, and product strategy that collectively have been credited for the brand’s successful turnaround in the U.S. (For this work, she was named by Brandweek as one of ten “Marketers of the Next Generation”.) Subsequently, as Chief Marketing Officer for Young & Rubicam Brands Southern California, Kristen led the new business effort that garnered a dozen new clients, including Jenny Craig, Toshiba, Southwest Airlines, and Doubletree Hotels. Kristen is a graduate of the University of Virginia and has an MBA from Northwestern’s Kellogg Graduate School of Management. (We told you she was stellar!)

Ashlee Jackson, Mistress of Technology, Affiliate Marketing Guru, ChicaLogic’s Operations Diva

Ashlee Jackson is the backbone of ChicaLogic’s operations and affiliate management. She was born an affiliate martketing guru, and an urban legend in many professional circles suggest that Ashlee's first words as a baby were “networking” followed by “smooth sailing,” which is why she’s been entrusted to run ChicaLogic’s affiliate and tech operations. Have a tech question or want to earn easy money through our affiliate program? Ask Ashlee on the Support Page.