Lori Fraijo Raygoza is more than the powerhouse behind ChicaLogic—she’s an international superstar. With more than 12 years of comprehensive management and hands-on experience in online sales and marketing, operations, business development, and website architecture, Lori has been a leading eCommerce consultant around the world and has worked with some of the most respected companies in the business, such as buy.com, Digital River, Syncables, and SPAMfighter. Her proven track record consists of developing lucrative B2B programs and various brand initiatives; providing eCommerce education, channel conflict resolution, and online merchandising strategies; up-selling marketing programs and creating direct marketing programs; and conducting website, search engine optimization, and sales data analyses, among many other things. All in all, there isn’t much she can’t do. Lori graduated from California State University, Fresno with a degree in Health Science Administration. Her enthusiasm for creating within the global corporate culture is tempered only by her love, admiration, and devotion to her two lovely daughters. Lori isn’t just a forward-thinking 21st-century woman; she created the concept.
